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Client
FotoCareNew York, NY
The Project
FotoCare, an established photography equipment retailer in New York City, wanted to begin a new branding campaign that reflected the fact that FotoCare rents digital photo equipment to some of the best photographers in the world. Famous clients would be asked to tell a story about the legendary FotoCare service and how that service helped them complete an assignment. A series of ads and e-newsletters are currently being created to promote their services.
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